by Joe, want to accompany his pioneering?

Choose Values

Updated 2/25/16

Only a certifiable nerd curates the 3 most credible resources:  Values and Expectations

  1. Eat The Financial Elephant: Spending Money According To Values
  2. Start With Why: Values Must Be Verbs - Video
  3. Mr Money Mustache: No Fear Of Losing A Job

+ Discover What The Geeks Know That You May Not

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The World Confounds Expectations… Choose Values

“I always thought I wanted a luxury car or a big luxury truck, and, once in awhile I would go out and look at them.  I liked what I saw, I liked what I felt.  The money wasn't a problem.  But something inside of me wouldn't let me do it.  It was a feeling I had.  I sorted it out and realized what it was.  It was a matter of principle for me.  I could not bring myself to pay more for a vehicle than I had paid for my first house.  That might sound silly to a lot of people, but for me it was a value I couldn't violate.”  Andrew T., Client, Storyselling For Financial Advisors

Andrew T. stands tall up against modern-day marketing—courting him to purchase a luxury vehicle— and Andrew boldly draws his line in the sand.  Making choices based on principle rather than ability is a challenging proposition.  Foregoing a purchase when no money is available simply by stating, “I do not have the money,” is a logical sequence.  It is much more challenging to forego a purchase when the money is available.  A factor in this dichotomy is values based choices.  However, the latter approach implicitly assumes, that a person is introspective enough to have developed values.

Journey far,

― Joe


Be careful not to be so open-minded that your brains fall out.
G.K. Chesterton

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Recommendation: Read Storyselling for Financial Advisors

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1900 North 12th Street, Grand Junction, CO, 81501

I have been fortunate enough to pay off all my debt, travel to all 7 continents, and complete a Bachelors of Psychology & MBA in Finance. I am eternally grateful to the brilliant and self-less people who have gone before me to pave the road.

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