by Joe, want to accompany his pioneering?


Updated 2/25/16

Only a certifiable nerd curates the 3 most credible resources:  Purpose and Direction

  1. The Simple Dollar: Purpose Of Professional Success
  2. Start With Why: The Definition Of Purpose - Video
  3. The Simple Dollar: Purpose And Principles

+ Discover What The Geeks Know That You May Not

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Image: Seattle PI

Image: Seattle PI

In 1986, Po Bronson graduated from Stanford University and began work as an assistant bond salesman in San Francisco.  Po’s aptitude for math made it easy for him to find the story in patterns of numbers, and translate that story into words for willing buyers.  Selling bonds while sitting right between his two bosses, Po overhead every whisper of every call and handled everything they did not have time for.  He had a rare talent for the bond market and after just 18 months, his firm offered him a position as a full salesman with projected annual commissions of $300,000.

Unable to quell an internal nagging, Po enrolled in a writing class and eventually abandoned finance altogether to pursue writing.  By 1995 he had published an international best seller based upon his bond trading experiences, Bombardiers.  By 2005, Po released What Should I Do With My Life where he reflected on his decision, “Wall Street teaches that money is the only unbiased and objective measure of a person.  Trading out of the business is a stupid trade that few make.  Failure’ hard but success is far more dangerous.  If you’re successful at the wrong thing, the mix of praise and money and opportunity can lock you in forever. It is so, so much harder to leave a good thing.”

Journey far,

― Joe

“Energy is created by a sense of purpose and a life style that integrates our legitimate needs, our deepest desires, and our talents.” - Matthew Kelly

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Recommendation: Read What Should I Do With My LIfe

What I have: Own What Should I Do With My LIfe


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I have been fortunate enough to pay off all my debt, travel to all 7 continents, and complete a Bachelors of Psychology & MBA in Finance. I am eternally grateful to the brilliant and self-less people who have gone before me to pave the road.

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