Discover What The Geeks Know That You May Not
- View From The Wing: Are Airlines Killing The Program? & From 2008
- One Mile At A Time: Miles Becoming Less Valuable & From 2008
- View From The Wing: Should Newbies Get Involved In Miles & Points
- Frugal Travel Guy: Timeline Of Travel Hacking
- View From The Wing: The Future of Frequent Flyer Programs
- Mile Value: Current Big Picture In Miles & Points
- View From The Wing: Frequent Flyer Hobby Attracts A Varying Mix
State Of The Hobby
Brian Kelly is often asked how he became known as The Points Guy (TPG). Brian’s fascination with travel loyalty programs began informally in 2004-2005 when he was the Student Body President at the University of Pittsburgh. Because he was flying so often, he achieved U.S. Airways Gold status. As part of the process of obtaining elite status, he discovered a website called FlyerTalk in 2004 and immersed himself in learning the ins and outs of the points and miles hobby. In 2007, Brian got a job on Wall St. and continued his jet setting. Even when the Great Recession hit in 2008, Brian was earning tons of miles at a time when his salary was stagnant.
In 2010, Brian was a 20-something-year-old in Manhattan trying to get by so he started a website called thepointsguy.com as a way to make extra money. Brian made money by booking award tickets for other people. In June 2010, he started blogging about his hobby, and by April 2011, Brian’s website was feature in the New York Times. Shortly thereafter, Brian was approached by advertisers who wanted to pay Brian to be promoted on his website. Finally, in 2011, Brian left his job to pursue writing on TPG as full-time blogger.
Over the past five years, traffic growth at thepointsguy.com has increased exponentially. In December 2010, 9,887 unique people visited the website. By the following year the number had grown to 165,272 in December 2011 and continued its exponential growth up to 2,516,447 unique visitors in December 2015. - Adapted from The Points Guy