+ Discover What The Geeks Know That You May Not
Convince And Convert: Secrets Of Storytelling - 3 Videos
Drew Gneiser: Talks On Storytelling - 10 Videos
Brenda Ueland: If You Want To Write – Chapter 1
Stephen Denning: Telling The Story Right – Chapter 2
Robert Fulford: The Triumph of Narrative – Chapter 1
Bill Johnson: Perceiving The Foundation of Storytelling
Bill George, etc.: Discovering Your Authentic Leadership
“Think of the map of your brain like a map of the United States (Figure 1.1)—not as you would look at the map but as if you were looking out from the map. On your left side is Washington, D.C., with its rules, regulations, and bureaucracies with a need to control. Then, there is Wall Street analysis with its number-crunching accountants and economists. Some basic functions of the left side of your brain are logic, reasoning, counting, planning, organizing, inspecting, and analyzing.
On the right side of this map is Hollywood with its imagination, visual stimulation, and emotion-packed stories about relationships and experiences. Hollywood stirs us, entertains us (Washington, D.C., entertains us but does so unwittingly), and moves us in dramatic fashion. Some basic functions of the right side of your brain are imagining, seeing the big picture, relating, laughing, remembering, and feeling.” - Scott West & Mitch Anthony, Storyselling for Financial Advisors
In modern-culture, dominated by a love affair with facts and logic, neuroscience present a compelling better way for engaging other people. Storyselling for Financial Advisors, aims to “achieve loyalty through illumination.” Why doesn’t everyone adopt this approach? Time & Confidence. Time to prepare a story with a goal; confidence to support the story with facts.
“A metaphor is a translation from one mental language to another, from the literal to the analogic. Its power is the instant understanding it brings by reason of the translation… with understanding there will be a direct hit.” – Ned Herrmann